Farah Kabir

Managing director

Founder, health tech operator and adviser. Built and scaled HANX, a D2C sexual and reproductive health brand, after six years at Goldman Sachs. Advises on strategy at Saïd Business School and Female Founders Rise.

Tom Mucklow

Sales director

Founder of Superco, the London Shopify Plus agency, and a Shopify Platinum Partner. Fifteen years building technology and direct-to-consumer businesses, from Addressy and GBG Loqate to his own brands. Angel investor in consumer brands and the tech behind them.

Tom Carew

Technology director

Fifteen years as a management consultant delivering systems for commodities supply chains, then a decade shipping direct-to-consumer platforms as founder of Superco, a Shopify Platinum Partner.

Andy Boysan

Clinical director

Co-founder and superintendent pharmacist at The Independent Pharmacy, one of the UK's leading online pharmacies, which he has run for over a decade. Bath-trained, with fifteen years across community and multiple pharmacy before that. Signs off every clinical pathway before it goes live.

Andy Rouse

Experience director

User experience and design leader with more than fifteen years shaping strategy, teams and customer journeys for international brands. Held creative director roles at Marks R5 and Marks, an SGSco company, working on accounts including Mondelez and Unilever. Trained at University of the Arts London.